- 1) Online Product Marketing and Development - based on Adobe Marketing Cloud Infrastructure
- Plan and manage online purchasing path of all prospects from create awareness, educate, interest, engagement and lead into actions on website.
- Manage media optimization to build traffic to product section and ensure most impressive experience on website.
- Define strategy to hook website visitors into product sections and convert cold leads to hot leads.
- Utilize VDO info graphic content effectively for different targets and online platforms.
- Educate insurance product in online space by utilizing paid/own/earn medias.
- Support product marketing team accordingly to product marketing plan by leverage online communications and tools
- Closely monitor on performance by each step of consumer journey from media to customer enquiry including sales closing by channels (conversion rate)
- Identify improvement areas and find solution to develop purchasing part and goal achievement of each product campaign.
- 2) Digitalization Projects (Agency tools, social media for sales, mobile phone application, etc)
- Work together with project owner and related teams to provide business requirement to IT department.
- Manage project to ensure smooth process and goal achievement within agreed timeline.
- Overseeing the design of landing pages, interface, and optimizing the flow of user interactions to ensure high level of user satisfactions and conversion opportunity
- Supervise development, implementation and maintenance of creative, innovative solutions on website or digital tools.
- Deliver digital tools/platforms with excellent user experience and usability
- Promote tools or platforms in launching period.
- 3) Support all departments
- Manage day-to-day operations to support all departments who would like to utilize website, digital platforms and online activities.
- Ensure each campaign or activities run smoothly and deliver excellent experience to customer as part of branding experience
- Co-ordinate with IT in term of technical or system development to support other company functions
- 4) Database Intelligent & Performance Analysis
- Manage data collection process; from platform configuration to daily operation to ensure all key data will be captured properly
- Develop appropriate success metrics across variety of program types
- Analyse program data and drive recommendations for future marketing efforts (include search engine performance, display advertising, email marketing, social media and other integrated campaigns.)
Allianz Ayudhya Assurance Pcl.
Your Day at Allianz Ayudhya
- Bachelor’s Degree in Marketing, Communication, IT, Business Administration or other related fields
- Minimum 5 years of experience in digital programming development, digital marketing, or digital project management, marketing campaign optimization, including search marketing, email marketing and landing page optimization
- Must have Adobe Marketing Cloud experience / Skill
Nice to Have
- Ability to manage Cross Functional & Project Management
- Experience in SEO, Research Methodology or HTML
- Good English communication skills
Let’s care for tomorrow. For a career with plenty of room to grow. Care to join us?
Please submit your updated resume to firstname.lastname@example.org and include your name and the job title you are applying for in the email subject.