Set the strategy and objectives in managing on-line communication to achieve brand goal and direction.
Provide guidance, coaching and support for development and implementation of all on-line communication including managing advertising or online agency to ensure most successful result and meet campaign objective.
Manage all online communications and activities to be aligned and synergized with offline part and 360’communication plan.
Work together with other departments to utilize on-line communication channels (both internal and external channels) for effective communications among different targets.
Leverage online marketing and tools to support sales functions for particular team/ campaign/ project.
Work with IT and related departments to evaluate maturity of digitalization by each perspective accordingly to digitalization plan from regional.
Provide consumer insight and perspective to IT team for digital tools/platforms development including support on usage experience testing before launch each tools.
Support online communication campaign to promote tools or platforms in launching period.
Bachelor’s or Master’s Degree in Marketing, Web Design, Graphic Design, Management Information System, Information Technology, or related filed.
8 to 12 years of experience in Online or Digital Marketing.
Has in-depth understanding of “art” and “science” in digital marketing with track record from both client side and agency side.
Digital Marketing and Market Management Skills.
Communication and presentation skills.
Leadership, project management and coordination skills.
Analytical and Initiative Thinking Skills.
Good command of English (speaking, reading and writing).
Information system knowledge.
Web design/ graphic design skill (e.g. HTML and CSS, Adobe Photoshop, Illustrator, Flash, Dreamweaver or similar programs).